NEW WAVE OF
- MEL WILLIS, FOUNDER
Indigo, inspired by the deepest blue hues of vintage denim, strives to embody quality and originality in all aspects of our venture. We manifest our purpose by:
Connecting our communities to sustainable and thoughtfully curated goods
Providing a progressive platform for small businesses to flourish
Creating a welcoming and inclusive environment for all
Unconventional, funky and fun- Indigo represents a new wave of progress in vintage commerce.
Female-owned and operated, we proudly call our team the #indigogirls. Promoting women, queer and POC is imperative to our mission of creating an inclusive space within a male-dominant industry.
With a focus on vintage curators and independent designers, we encourage our customers to make strong purchasing decisions in favor of sustainability and local business.
Our Cooperative model enables vendors to scale their craft without sacrificing quality or individuality. We truly believe we are stronger together, and stand for community over competition.
✿ INDIGO LOCATIONS ✿
2505 Telegraph Ave
Berkeley, CA 94704
Located on the historic Telegraph Ave, a mecca for music, fashion, art and street culture. Blocks from Cal Berkeley and one of the most progressive cities in the world. Our flagship, first shop, and the heart of Indigo Vintage.
1649 Haight St
San Francisco, CA 94117
Sitting on the corner of Haight and Belvedere, SF shop is surrounded by the buzz and vibrance that is Haight + Ashbury. The birthplace of the Summer of Love, Haight street is filled with vintage shops, record stores, and people from all over the world. An international destination and citywide gem.
Indigo Santa Cruz
1517 Pacific Ave
Santa Cruz, CA 95060
The newest addition to the Indigo family! Indigo SC in downtown on the beautiful Pacific Ave. In between the sunny beaches, stunning redwoods and welcoming community we have found our new home and oasis.
From local markets to full blown brick-and-mortar pop-ups, Indigo has been on the move since the very beginning. We began by popping up in our '87 Chevy van from LA to SF. We've set up shop in the Castro, Midtown in Sacramento, Melrose, and we hope to pop-up in neighboring states next. Stay tuned! <3